European Associations Cooperation
Europe works better
together.
EAC connects Europe’s national promotional products associations—turning local knowledge into shared direction, stronger visibility and practical action.
70+
leaders at the
2026 Summit
La Hulpe · Belgium
ONE EUROPE
EAC
SHARED FUTURE
Leadership in action
13
countries at the
2026 Summit
SPAIN
SWEDEN
UNITED KINGDOM
NETHERLANDS
POLAND
BELGIUM
GERMANY
FRANCE
AUSTRIA
SWITZERLAND
PORTUGALSPAINSWEDENUNITED KINGDOMNETHERLANDSPOLANDBELGIUMGERMANYFRANCEAUSTRIASWITZERLANDPORTUGAL
Europe works better
together.
European Associations Cooperation
Europe in motion
One network. Many national perspectives. Shared direction.
One connected industry
Different markets. Shared challenges.
One European voice.
2025 GLOBAL MARKET REPORT
The global impact of branded merchandise — now measured.
PPAI commissioned Oxford Economics to measure the industry’s worldwide economic footprint. EAC shares the published findings as international context for its network.
$472.3bn
global GDP
contribution supported
$338.3bn
global branded merchandise spending
11.9m
jobs supported worldwide
$141.3bn
global tax revenues supported
Source: Oxford Economics study commissioned by PPAI. The $338.3bn spending figure comprises $108.6bn in promotional products and $229.7bn in licensed merchandise.
01 / OUR NETWORK
Europe, connected by its associations.
Each association knows its own market. EAC creates the place to compare experience across borders.
12
Member Countries
13
National Associations
1
Connected European platform
Portugal
Italy
Belgium
United Kingdom
Germany
Poland
Netherlands
Switzerland
Sweden
France
Austria
National organisations. European reach.
Portugal
03
Belgium
05
Germany
07
Netherlands
09
Sweden
11
Austria
02
Italy
04
United Kingdom
06
Poland
08
Switzerland
10
France
Portugal
02
Italy
03
Belgium
04
United Kingdom
05
Germany
06
Poland
07
Netherlands
08
Switzerland
09
Sweden
10
France
110
Austria
Directory identities reflect the currently published EAC website and require final board confirmation before production launch. Spain appears in EAC governance material but is not labelled here as a Member Association without a confirmed register.
Different roles.
Clearly identified.
Business Partners
PPAI PPPC PSI
Media Partners
Presented in a separate, verified directory.
02 / LEADERSHIP IN ACTION
What Europe’s associations are working on.
The topics differ from country to country, but many of the questions are shared.
01
Policy & compliance
European regulation
Monitoring legal, fiscal and policy developments—and turning complexity into shared understanding across national markets.
02
Sustainability
Sustainable transformation
Exchanging practical approaches to materials, transparency, credible claims and responsible value chains.
03
Future readiness
Data & digitalisation
Connecting market insight, product data and digital systems to help the industry make better-informed decisions.
04
People & knowledge
Skills & next generation
Sharing education models and creating stronger links between experienced leaders and emerging industry talent.
Working across borders
Current taskforces and lead countries.
Nine taskforces organise the current agenda. The countries shown lead each topic; no individual leads are named.
01
Fiscal, Legal & Lobbying
United Kingdom · Germany · Belgium
02
Education
Netherlands
03
Print & Digitalization
Spain
04
Marketing & Communications
Poland
EAC × PPAI
03 / INTERNATIONAL LEADERSHIP SUMMIT
EAC × PPAI
Three days of candid international exchange.
Jointly hosted by EAC and PPAI, the annual executive forum brings association and industry leaders together for focused dialogue on strategy, technology, sustainability and international cooperation.
70+
Industry Leaders
13
Countries
3
days in La Hulpe
It began.
The inaugural International Leadership Summit established a new annual forum in La Hulpe.
2025
2026
Momentum grew.
The second edition brought together more than 70 leaders from 13 countries near Brussels.
The dialogue continues.
The third Summit is planned for June. Programme and exact date remain to be confirmed.
2027
The people behind the network
European
cooperation is built face to face.
04 / EUROPEAN INSIGHT
Read the signals.
Shape what comes next.
SEO and GEO need more than keywords. EAC needs current, source-led expertise that clearly answers the questions its members and stakeholders are asking.
What’s coming in 2026 and 2027
Why sustainability claims, product design requirements and transparency obligations matter across the European promotional products industry.
EU Regulatory Watch
01
A new perspective on carbon impact
A cross-channel study financed by four EAC member associations compares promotional products with five major advertising media channels.
Evidence
02
Voices from across Europe
National perspectives on regulation, sustainability, innovation and the value of cross-border cooperation.
Member Spotlight
01
04 / EAC CAMPAIGN PLATFORM
Useful. Relevant.
Made to move.
Merch Moves Us strengthens the business case for branded merchandise. EAC amplifies this global campaign across its European association network.
04
When is the next Summit?
The third International Leadership Summit is planned for June 2027. A specific date has not yet been confirmed for this prototype.
03
What is the International Leadership Summit?
It is an annual executive forum jointly hosted by EAC and PPAI for international dialogue on strategy, technology, sustainability and cross-border collaboration.
02
Who belongs to the EAC network?
EAC membership is for national industry associations. Business Partners and Media Partners have separate roles and are not presented as Member Associations.
01
What is the EAC?
The European Associations Cooperation is a European platform that brings national promotional products associations together for exchange, shared strategies and coordinated industry dialogue.
EAC, explained.
Direct, verifiable answers help people, search engines and AI systems understand the organisation correctly.
Clear answers
Let's shape Europe's promotional products industry—together.