Industry Data · 2025 Global Results
The global impact of branded merchandise — now measured.
PPAI commissioned Oxford Economics to measure market spending, GDP contribution, jobs and tax revenues across the worldwide branded merchandise economy.
EAC
ONE EUROPE · SHARED DIRECTION
PPAI research, conducted independently by Oxford Economics.
EAC did not commission or own this study. This page shares the published findings because they provide useful international context for Europe’s national associations.
SOURCE AND OWNERSHIP
FOUR DIFFERENT MEASURES
The figures describe different parts of the economic footprint.
Market spending is the value of branded merchandise purchased. GDP contribution is the wider economic value supported by the industry; the two figures are not interchangeable.
$472.3bn
global GDP
contribution supported
$338.3bn
global branded merchandise spending
$108.6bn promotional products
$229.7bn licensed merchandise
11.9m
jobs supported worldwide
$141.3bn
global tax revenues supported
HOW THE IMPACT IS MEASURED
From the industry itself to the activity it supports.
Direct
Activity within the branded merchandise industry itself.
01
Indirect
Activity supported through the industry’s supply chain.
02
Induced
Activity generated when workers spend the income supported by the industry.
03
04 / EAC CAMPAIGN PLATFORM
Public detail for 30 major economies.
The PPAI microsite lets visitors move from the global picture to country-level results. Public findings can be explored online; the full detailed report is available only to eligible PPAI Professional Members.
PRIMARY SOURCES
Read the published material.
Let's shape Europe's promotional products industry—together.