Merch
moves
us
AN EAC-SUPPORTED GLOBAL CAMPAIGN
Let’s shape Europe’s promotional products industry -
together.
Merch Moves Us strengthens the business case for branded merchandise. EAC amplifies this global campaign across its European association network.
ACROSS EUROPE
A global campaign, shared through national associations.
Launched by PPAI, Merch Moves Us brings together research, case studies and practical guidance. EAC helps introduce the campaign to its European network while each member association continues to speak to its own market.
This page connects the EAC audience directly with the official global initiative.
Six ways tangible media can work.
Attention
Objects enter everyday environments and keep brands visible.
01
Memory
Useful products create repeated, tangible encounters with a message.
02
Participation
Merchandise can invite people to engage, share and take part.
03
Connection
A physical object can make a campaign feel personal and lasting.
04
Perception
Relevant merchandise can strengthen how an organisation is experienced.
05
Business value
The campaign connects creative use with measurable marketing objectives.
06
Let's shape Europe's promotional products industry—together.