About EAC
National strength. One European platform.
EAC brings national promotional products associations together to share knowledge, compare priorities and strengthen the industry’s European perspective.
EAC
ONE EUROPE · SHARED DIRECTION
EAC is where national promotional products associations compare what is happening in their markets, learn from one another and work together on issues that cross borders. Each association keeps its own identity and national responsibilities.
Business Partners, Media Partners, speakers and participating companies have different roles. They are not presented as Member Associations.
01 / WHO WE ARE
Built around national associations.
Connect national associations and raise the industry’s profile across Europe.
EAC enables member associations to share best practices, coordinate common priorities and bring national expertise into European and international dialogue.
Mission
A visible, connected and stronger European promotional products industry.
Through collaboration and practical exchange, EAC seeks to strengthen the industry’s role in the marketing mix and support a more innovative, responsible and competitive European market.
Vision
02 / OUR PRINCIPLES
How EAC works together.
These principles describe the approach EAC wants to bring to cooperation across the network.
01
Cooperation
Objects enter everyday environments and keep brands visible.
02
Integrity
Roles, evidence and organisational relationships are communicated clearly and accurately.
03
Responsibility
The network supports credible progress on regulation, sustainability and industry practice.
04
Practical exchange
Dialogue is connected to working groups, shared resources and concrete follow-up.
05
European perspective
Different national realities inform a stronger common view without erasing their differences.
03 / GOVERNANCE
Leadership across the member network.
The current Board, Supervisory Board and Admin Team.
6 Members
01
Board
EAC
Steven Baumgaertner
Chairman of the Board
Germany
Ralf Uwe Schneider
GWW
Spain
Gabriel Moese
FYVAR
Germany
Clive Allcott
BPMA
Netherlands
Wali Zia
PPP
Poland
Jacek Kozłowski
PIAP
3 Members
02
Supervisory Board
Member
Kjell Harbom
Supervisory Board
Member
Ulrik Heidbuchel
Supervisory Board
Member
Tom Robey
Supervisory Board
2 People
03
Admin Team
ADMIN TEAM
Maria Olsson
Administration
ADMIN TEAM
Laura Bryk
Administration
Let's shape Europe's promotional products industry—together.